Category Archives: Internet Marketing Basics

Every Good Campaign Needs a Back linking Strategy

Backlinks are just how they sound – links that lead back to your site. They’re like fingers all over the Internet and each finger is pointing the way for people to find your domain. If you have a website and you write an article with a link back to your site and you submit it to an article directory, that link is considered a backlink. You might see backlinks referred to as inbound links as well. What’s […]

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Never try Pay Per Click Marketing Without Guidance

Pay per click (PPC) marketing is a very lucrative business for search engines. It can both make and break a marketer – especially one who’s new to online marketing and doesn’t know the cons of PPC well enough to know what to avoid. The term pay per click is one that you need to fully understand before you get involved with this advertising method. Marketers who use this tactic agree to pay PPC search engines for clicks […]

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The Importance of Article Marketing in Your Promotions

Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you. The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles […]

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Marketing with CPA Offers

CPA or cost per action is another way that marketers can make money. It’s a type of affiliate marketing that can make a steady profit if you select the right offer. In this type of program, you can earn a variety of different ways. You can make money either through pay per lead, pay per click, cost per lead, cost per sale, cost per click or pay per sale. Sometimes you’ll see those terms used interchangeably, but […]

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Give Your Readers the Chance to Opt In to Your List

Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to […]

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Get Familiar With ClickBank and PayDotCom

As an info product creator or someone who promotes products for others as an affiliate, you’ll want to know the difference between ClickBank and PayDotCom. You’ll find both pros and cons in both of these major marketplaces. Some people have chosen to use both online marketplaces in order to have the best of both worlds. Something they have in common is that both marketplaces have info products and both offer a wide selection of niches. One difference […]

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Beware of Buying Into Blackhat Marketing Methods

In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical. Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines. Since […]

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